Bond’s Car Heads Back to Blighty - Brand-tastic News
Mar 12th, 2007 by Freddie
Ford have announced that they’ve sold Aston Martin - maker of perhaps James Bond’s most famous cars - to a consortium of Brits (backed by Kuwaiti investors) for just under a £billion!
I reckon this’ll do wonders for sales.
Because part of the brand appeal with Aston Martin is it’s ‘British-ness’.
There’s just something a tad odd about the idea that James Bond would drive around in an American owned car. Silly really, but relevant nonetheless. I mean you wouldn’t think ‘Australia’ for clogs, or ‘Doncaster’ for Tequila.
2006 might have been a record year for Aston Martin but I think the best is yet to come. Brand association is a VERY powerful tool.
Now, how do I upload videos onto this thing then. I’m sure you can’t wait to hear my tuneless warbling…
Actually, the iconic car firm is now majority owned by Kuwaiti investors. The consortium is made up of four parts but the Kuwaiti’s own most of it. David Richards is the front man. The new owners have agreed to keep the company on its current course for the next five years and we should watch and wait to see whether time will really lead to marked changes at the company.
Thanks Peter! Was perhaps a little misleading. Have updated the post to reflect this…